On December 12, 2020, the Beijing branch of Grasshome R&D Center, located in Wanxing Building, Fengtai, Beijing, was officially established. Mr. Wei, Chairman of Grasshome Group, personally unveiled the event, marking a new milestone for Grasshome in the research and innovation of beef and mutton food.

Beijing, as the capital and a city with a highly developed catering industry, is the location of numerous catering brand headquarters and related institutions in the catering industry, representing a barometer of the development trend of catering. The establishment of Grasshome's R&D center here also demonstrates the determination to further deepen the catering industry, establish a foothold in the present, look globally, timely grasp the cutting-edge development trends of catering, and create higher service value for customers and consumers.

The newly established R&D center covers an area of approximately 200 square meters and is divided into four functional areas: product display area, business negotiation area, office area, and R&D appreciation area.

R&D operation area △

After the establishment of the center, it will gradually expand its positioning and play a greater platform effect. Firstly, we will continuously expand our research and development categories. Not limited to Chinese food products, Western cuisine, Japanese cuisine, and various new dishes will be fully covered.

Some dishes produced by the R&D center △

1. Roasted beef, 2. Sandwich lamb, 3. Clear stewed lamb (lamb ribs), 4. Crispy lamb chops

The center will also undertake some brand promotion functions, and the video promotion and online live streaming of new products and dishes will be carried out based on the R&D center.

In addition to product development, the R&D center will also undertake market expansion and some sales functions. The R&D center will regularly carry out standardized and specialized dish tasting activities, obtain first-hand feedback materials, quickly understand the market situation, respond quickly, actively expand new markets, and promote sales conversion.

Tasting Area △ Negotiation Area △

Relying on Grasshome's strong upstream supply chain advantages, the Beijing R&D Center will actively develop channels such as mid to high end group meals and cross-border retail to provide comprehensive supply chain services for all channel customers.

Product Display Area △

Finally, relying on geographical advantages, research and development advantages, and communication advantages, the R&D center will actively research and collect new packaging forms, explore new technologies and forms of packaging attempts.

Grasshome is committed to building the Beijing R&D Center into a multifunctional comprehensive service platform that integrates expansion, communication, interaction, publicity, and supply chain platforms. Since its establishment, it has established a clear positioning and development steps.

Center Establishment Meeting △

Nowadays, the R&D center continues to make efforts and is continuously developing more distinctive new products. These new products either fill the gap in the market for beef and mutton products, lead the trend of healthy and light food, or bring more innovative dish inspiration to customers.

Next, the R&D center will continue to make breakthroughs in low-temperature slow cooking and fresh-keeping ready to eat foods, creating more perceived value for customers and continuously providing consumers with higher quality beef and mutton products.